There are several reasons why we favor people similar to us: That’s why people often socialize and join groups of like-minded individuals. When we meet someone who shares our views or experiences, we feel a natural connection to them. Why does affinity bias occur?Īffinity bias occurs because it’s easier for us to get along with people we perceive to be similar to us. Any perceived similarity or connection, however big or small, can cause affinity bias: hobbies, preferences, cultural backgrounds, shared past experiences, etc. Because bias operates on an unconscious level, we may not even be aware of our biased views or of how they might affect others.Īffinity bias occurs when we show a preference for people who we perceive to be ‘just like us’. Our biases are influenced by our background, cultural environment, and personal experiences. This is a type of automatic and unconscious attitude that can affect our judgement, decisions, or behaviour. Affinity bias is a form of unconscious or implicit bias.
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